Behind The Scene of Lucidity

When we were shooting for our latest ad campaign for the Spring 2013 collection "Lucidity", we had the chance to meet a lovely guest, Dattu from SUB Magz. With a few dose of coffee we shared (sorry for making you wait that long dear) we let her peek and go through our stuff that day. Was always nice meeting new faces.

Check out the Sneak Peek preview of our photoshoot by SUB Magazine: 

http://sub-cult.com/sub-news/milcahs-sneak-peek.html

and if you're still currious enough, here are more:

our colour palette this season

Our model Dara Warganegara and the make-up artist slash accesories designer, Ike Riani Hartono

Our all time fave photographer, Glenn Prasetya

Marbelesque necklace by IRH for MILCAH

It Strikes Back

It’s the most exciting time of the year.. Jakarta Fashion week 2013 is near!

Our latest upcoming collection of Spring 2013 will be on the runway of CLEO Fashion Award at November 7th. We’re opening the show as last year’s winner of ‘Most Innovative Local Brand 2012’ with Sisca Tjong the winnner of ‘Most Promising Designer’. Reminiscing the good days when we got home with a trophy, we feel that the rush and the hype is still the same now, and the pressure to show our best is still on. 

A hint of our mood board

The Collection “Lucidity’ will be completely backwards with what we did last year. It’s gonna be very urban and sharp. You might find the sense of ‘fast-moving’ in the collection. Going back to our root when we first made our debut, we celebrate our signature style by interpretating modern simplicity of big city girl’s look, making it ultra modern and fresh.

Keep your eyes open ;)