Behind The Scene of Lucidity

When we were shooting for our latest ad campaign for the Spring 2013 collection "Lucidity", we had the chance to meet a lovely guest, Dattu from SUB Magz. With a few dose of coffee we shared (sorry for making you wait that long dear) we let her peek and go through our stuff that day. Was always nice meeting new faces.

Check out the Sneak Peek preview of our photoshoot by SUB Magazine: 

http://sub-cult.com/sub-news/milcahs-sneak-peek.html

and if you're still currious enough, here are more:

our colour palette this season

Our model Dara Warganegara and the make-up artist slash accesories designer, Ike Riani Hartono

Our all time fave photographer, Glenn Prasetya

Marbelesque necklace by IRH for MILCAH

It Strikes Back

It’s the most exciting time of the year.. Jakarta Fashion week 2013 is near!

Our latest upcoming collection of Spring 2013 will be on the runway of CLEO Fashion Award at November 7th. We’re opening the show as last year’s winner of ‘Most Innovative Local Brand 2012’ with Sisca Tjong the winnner of ‘Most Promising Designer’. Reminiscing the good days when we got home with a trophy, we feel that the rush and the hype is still the same now, and the pressure to show our best is still on. 

A hint of our mood board

The Collection “Lucidity’ will be completely backwards with what we did last year. It’s gonna be very urban and sharp. You might find the sense of ‘fast-moving’ in the collection. Going back to our root when we first made our debut, we celebrate our signature style by interpretating modern simplicity of big city girl’s look, making it ultra modern and fresh.

Keep your eyes open ;)

A Little Bit of Everything - Lookbook

 

 

 

The collection is available at:

- THE GOODS DEPT

- Happy Go Lucky House

- www.milcahtowear.com 

- Debenhams - Senayan City

The New THE GOODS DEPT

Saying farewell to the old location at Plaza Indonesia, THE GOODS DEPT is now moving to Pacific Place.

Don't miss out, because our current collection "A Little Bit of Everything" is fresh on the rack! We have our new line of bags available also.

And yes, they have another second location coming up (as some of you might already know)!

 I know this sounds too emotional, but we started small when we joined THE GOODS DEPT when they firstly opened the door at Plaza Indonesia.

And now we are so proud to tears that they're now big and influential :') 

now..now.. im such a crybaby

We visited the new place, and loving it! 

What Happened at Brightspot ?

We've just uploaded new photos of our booth at Brightspot Market! For you currious souls, visit our Facebook : Milcah To Wear to check them out.

As you can see we had a supa big FUN! Seen some familiar faces and greeted new excited customers. 

Thank you so much for coming peeps.

See you at the next Brightspot

What we're serving at Bightspot...

News about Our Brightspot Specials (Yeaay!) :

- Come to our booth wearing MILCAH and get Additional 10% OFF from your purchase
- Get a special reward gift for spending IDR 700.000 and above
- For you lucky ones who already hold Brightspot gift card from MILCAH, use your voucher for 

IDR 50.000 OFF
- And the most exciting one, be the first to shop our upcoming collection, "A Little Bit of Everything" at Brightspot Market, and find out our Newly added products you've never seen before.

See you at Brightspot Market at Gandaria City on June 7th (invitations only) till June 10th! ;)

Love,

MILCAH
Faustine, Ike, Jana & Eda

 
Hey, do you know that Brightspot Market has just launch their new awesome website? We love it much! See our Promo for Brightspot Market HERE.

Sneak Peek Show

Last Saturday May 19th 2012, we've just had a Saturday Brunch at POSTE Kitchen + Bar showing our webstore collection and a little presentation of our upcoming collection "A Little Bit of Everything"

We were so glad that the room is full of lovely people and friendly faces. Thank you so much for coming dear friends. And of course thank you for all the sponsors :)

For those of you who cannot be there, we give you a tour of what happened at the event. See the rest of the photos here at our Facebook Fan Page